Euro 2024 set to drive footfall to pubs and bars, reveals CGA research
Published: 10 June, 2024
Recent findings from CGA by NIQ's latest BrandTrack survey indicate a significant interest in the upcoming Euro 2024 football tournament among British consumers, with nearly half (46%) planning to tune in. Among these viewers, two in five (40%) intend to watch matches in pubs and bars.
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